How Top Toothbrush Companies Have Been Gaining Competitive Edge in the Market?
A toothbrush is an oral hygiene tool used to clean the gums, tongue, and teeth. It consists of a top to which toothpaste can be applied and a head of tightly clustered bristles, which is mounted on a handle that facilitates the cleaning of hard-to-reach areas of the mouth. It is an important tool in helping guard against cavities and plaque. Without having a good toothbrush, one will face poor dental hygiene and consequently, this can affect the overall health. In fact, there are numerous studies linking bad oral care to diabetes, respiratory conditions, and heart disease.
As per Fortune Business Insights, the global market for toothbrush will reach USD 9.63 billion by 2030 with a CAGR of 4.52%. The market reached USD 6.90 billion in 2022 and is projected to grow to USD 7.07 billion in 2023.
Fortune Business Insights Highlights The Top 10 Toothbrush Companies In The Market
1. Colgate Palmolive Co.
With a global presence in over 200 countries, Colgate Palmolive Co. is a U.S.-based consumer products company specializing in oral care, home care, pet nutrition, and personal care. Across Asian markets, the Colgate brand is most popular, most notably in India.
In September 2022, to tackle the problem of plastic waste in landfills, the firm launched Colgate Keep, a metal handle toothbrush with replaceable plastic heads. It has features a soft-bristled disposable, a tongue scraper, and a reusable metal stand-up handle. It also features outer packaging made of 60% recycled cardboard.
2. Procter & Gamble
A U.S.-based multinational consumer goods company, Procter and Gamble (P&G), was established in 1837. Its brands include Charmin, Fairy, Febreze, Gillette, Head & Shoulders, Oral B, Pantene, Pampers, Tide, Vicks, and Braun. In 2020, to reduce emissions by half over the next ten years, the company announced plans for its operations to be climate neutral by 2030.
In February 2019, to assist users in identifying the recommended amount of time for brushing, Procter & Gamble announced the launch of the Oral-B Genius X electric toothbrush, which uses AI to gain valuable insights into brushing behaviors.
3. Johnson & Johnson
Established in 1886, Johnson and Johnson Inc. is a U.S.-based corporation that develops medical devices, consumer packaged goods, and pharmaceuticals. It operates through Pharmaceutical, Medical Devices, and Consumer Health segments. The Consumer Health segment includes oral care, beauty, OTC pharmaceutical, women's health, wound care products, and baby care.